At the recent Facial Cosmetic Surgery 2008 Meeting in Las Vegas, Steve Dayan, MD of Chicago, IL spoke on noninvasive methods of facial rejuvenation. His new book, "Instant Beauty" outlines methods to "look your best in one hour or less". Originally wanting to entitle the book "First Impressions", Dr. Dayan emphasized how we all strive to make an excellent first impression in those precious first seconds. One of Dr. Dayan's quotes is, "It is about making people feel better". By using the noninvasive techniques now available, properly trained physicians can truly improve that first impression.